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CoolPeopleCare.org

Mainstream Media Strikes Again

Monday, March 13, 2006 by Sam Davidson

This morning, NBC’s Today Show ran a piece on Darfur. It’s good to see this story getting the airtime it deserves in our American media outlets that are mainly driven my advertising dollars. I, of course, would like to think that this had some thing to do with my letter to Matt Lauer, but I know better. Nonetheless, I will give credit where credit is due, so thanks to NBC for educating your viewers.

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In hopes of raising awareness about the reality of genocide in the Darfur region of Sudan, Sam Davidson writes every Monday about a key issue in an attempt to stop the atrocity. Doing so may not bring about a wave of change, but it is a small ripple that represents the tide that needs turning. He is the co-founder and President of CoolPeopleCare.

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